What is luxury to us isn’t what is luxury to a dog. To us, we see materialistic items, lavish experiences and expensive lifestyles as luxury. To a dog, a luxury lifestyle entails food to eat every day, water to drink, toys to play with, regular vet visits, being caught up on shots, a clean and warm place to sleep, blankets, a safe crate, and someone to love.

Unfortunately, not all dogs have these things. In a challenging economy, more pet owners now than ever are struggling to give their dogs all of these items.

To us, all of the above are not luxury items, but ESSENTIALS!

Our mission is to help dogs and their owners in need to make sure that the essentials are always taken care of so that dogs can live a luxurious life, despite any financial distress.

The sad reality that comes with owners not being able to afford their pets leads to debt, stress, and in worst case scenarios, surrendering to a shelter.

We need our pets as much as they need us, and it is our goal to make sure that owners feel at ease financially in the process of owning their pet and that their dog is as happy and healthy as pawssible.